JA
Julia Albrecht
Senior Advisor
Marketing automation
Lifecycle campaigns powered by segmentation & AI.
Active campaigns
12
Avg. open rate
64%
Conversions
342
Total subscribers
48,210
Active campaigns
5 totalFamily Protection Bundle
ActiveSegment: Families
Sent
1,240
Open
62%
CTR
18%
Open rate62%
Click-through18%
Cyber Protection 2026
ActiveSegment: Young Professionals
Sent
890
Open
71%
CTR
26%
Open rate71%
Click-through26%
Birthday Personalized Offer
Always-onSegment: All
Sent
312
Open
84%
CTR
42%
Open rate84%
Click-through42%
Vehicle Renewal Reminder
ScheduledSegment: Vehicle Owners
Sent
0
Open
0%
CTR
0%
Abandoned Onboarding
Always-onSegment: Drop-offs
Sent
184
Open
55%
CTR
22%
Open rate55%
Click-through22%
Audience segments
Families
1,240 contacts
+12%
Young Professionals
890 contacts
+24%
Seniors
510 contacts
+6%
Homeowners
720 contacts
+15%
Vehicle Owners
1,580 contacts
+8%
High-Net-Worth
165 contacts
+18%
Onboarding journey
Visual flow for new customer activation
Live • 1,240 contacts in flow
Trigger
New onboarding submitted
Wait
Wait 1 hour
Email
Welcome + verify
Condition
Has children?
Email
Family protection bundle
AI Step
Generate personalized offer
Goal
Conversion tracked
Birthday offer
Personalized discount on birthday week
Launch
Renewal reminder
30/14/3 days before policy expires
Launch
Abandoned onboarding
Re-engage drop-offs within 24h
Launch
AI cross-sell
Smart product recommendations
Launch